Wednesday, October 18, 2006

Apple Gets Classy


"Small number of Fifth Generation iPods May Be Carrying Windows Virus". This was the headline on a support page at apple.com. If you have frequented this blog, which I highly doubt, then you know that I am a huge fan of Apple (sarcasm apparently doesn't translate well to print). So imagine my shock when apple uses the following words to apologize."As you might imagine, we are upset at Windows for not being more hardy against such viruses, and even more upset with ourselves for not catching it."
This remark is in really bad taste. I mean there could have been all sorts of answers, ranging form poor quality control, to not using updated software. But apple decided to use the opportunity to shift blame.
best of all was the line that read "This known virus affects only Windows computers, and up to date anti-virus software which is included with most Windows computers should detect and remove it". Apparently the windows that apple uses at its facilities wasn't up to the task.
My only question is that where are the cultural values and consumer commitment of a corporation when it shifts blame instead of accepting responsibility.

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