Ten years from now when they teach bull-shitting to marketing majors Steve Jobs will get the first chapter in course books. I have to give the guy credit; I, for one, am completely amazed by his ability to get away with things. When introducing the Shuffle he talked on about how screens were so last year and it was time to enjoy life at random. That was before he gave us all cool color screens on our iPods and Nanos. Now jobs goes on and says that he expects cool iPod owners to go buy a new iPod every year. "you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year". The guy is just a marketing god. Who else would have the guts to belittle Intel for years before he moves to the platform for its superior technology. I am really looking forward to what must-have features they introduce with the next-gen iPod rumored to be announced on August 7th at WWDC06.
